Positive Luxury is a company devoted to promoting environmental responsibility in the ‘luxury’ sector. Its coveted Butterfly Mark allows a brand to communicate to their discerning customers – via a recognisable logo – the concept that the brand is a brand to trust.
The Butterfly Mark is awarded to luxury brands that take pride in their service and design – and demonstrates a commitment to sustainability whilst caring for their employees and suppliers. Each strives to protect the planet’s people and resources, and, with the help of an experienced sustainability council and external institutional partners, Positive Luxury has designed a robust assessment process that evaluates luxury brands across five criteria: social framework, environmental framework, governance, innovation and philanthropy. To be awarded the Butterfly Mark, brands are required to respond positively to a minimum of 80% of the questions used for the assessment of their business practices.
Leading the field in the world of luxury travel are renowned brands such as Soneva and Banyan Tree Hotels & Resorts, both of which feature in the Elegant Resorts portfolio of luxury hotels and resorts. Look out for the Butterfly Mark on our website, which can be found on an ever-increasing number of our featured luxury resorts, including Song Saa Private Island Resort in Cambodia.
For further information on Positive Luxury and the Butterfly Mark, please visit www.positiveluxury.com