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Positive Luxury Hero
Positive Luxury Logo

Positive Luxury is a company devoted to promoting environmental responsibility in the ‘luxury’ sector. Its coveted Butterfly Mark allows a brand to communicate to their discerning customers – via a recognisable logo – the concept that the brand is a brand to trust.

The Butterfly Mark is awarded to luxury brands that take pride in their service and design – and demonstrates a commitment to sustainability whilst caring for their employees and suppliers. Each strives to protect the planet’s people and resources, and, with the help of an experienced sustainability council and external institutional partners, Positive Luxury has designed a robust assessment process that evaluates luxury brands across five criteria: social framework, environmental framework, governance, innovation and philanthropy. To be awarded the Butterfly Mark, brands are required to respond positively to a minimum of 80% of the questions used for the assessment of their business practices.

Leading the field in the world of luxury travel are renowned brands such as Soneva and Banyan Tree Hotels & Resorts, both of which feature in the Elegant Resorts portfolio of luxury hotels and resorts. Look out for the Butterfly Mark on our website, which can be found on an ever-increasing number of our featured luxury resorts, including Song Saa Private Island Resort in Cambodia.

For further information on Positive Luxury and the Butterfly Mark, please visit

Positive Luxury Properties

Independent Reviews

Although our awards and long history stand testament to our success, independent reviews from our clients via Feefo further support our unrivalled travel experiences.

Elegant Resorts have achieved an average score of 4.9 / 5 based on 273 independent reviews.

We are proud to have been awarded the Feefo Gold Service award. This independent seal of excellence recognises businesses for delivering exceptional experiences, as rated by real customers. Trusted Service is awarded only to those businesses that use Feefo to collect genuine ratings and reviews and achieve an overall score of 4.5 or more.