With a welcoming spirit, she invites you to discover the authentic charm that stems from rich history and heritage. Immerse yourself in her breathtaking landscapes, explore her ancient stories, and experience the tranquillity of this inspiring oasis.
AlUla is a living testament to millennia of human history. While the region's profound past is undeniable and its story is still being told, you'll be surprised at just how extraordinary it really is.
AlUla plays a pivotal role in the history of the Arabian Peninsula - not only is Hegra the largest conserved site of the Nabataean civilisation south of Petra, but few know that it also predates the Colosseum! The ancient city of the Dadan is even older still, and you may be able to catch the current archaeological excavations that are providing new insights into the innovations of ancient kingdoms. Its iconic Lion Tombs, carved into the sandstone cliffs, are a testament to the region's opulent past. And the Old Town, once a thriving crossroads on the Incense Road, is now a thriving, authentically restored town of historic alleys.
You've likely come across Maraya, AlUla's iconic mirrored building that has flooded news and social feeds since its opening, but there's even more art waiting to be discovered. The world-record holding building plays host to Grammy winners and local legends, and has been home to immersive installations like the Andy Warhol art exhibition.
A hub of inspiration and creativity, AlUla also boasts an annual festival that brings together global talent, transforming the desert landscape into a living gallery with art projects like Desert X and Wadi Al Fann. These extraordinary outdoor installations blend seamlessly with the natural surroundings, offering a unique perspective on art and nature.
"AlUla is certainly somewhere special, not just for what it offers - though there is so much to see and do - but how it feels. Its mythical and mystical energy immerses you - a unique feeling thanks to its history, heritage and overwhelming awe of its natural attractions. It's a trip to remember, with amazing adventures to embark on, from stargazing under the desert sky and exploring iconic rock formations formed over millions of years to discovering mirrored architectural wonders.
If anyone is thinking about visiting Saudi, or even if it's not been on your radar until now, AlUla is an absolute must. The way that the city's intrinsic warmth and welcoming nature combines with time-honoured authenticity and amazing stays is entrancing."
Hayley Rosindell, Luxury Tailor-Made Travel Specialist
While you may expect stunning desert landscapes and monumental rock formations, you may not know that AlUla also boasts a lush oasis bursting with life. Thanks to the shade of AlUla's 2.3 million date palms, over 200,000 citrus trees flourish and produce a colourful harvest of oranges, grapefruit, lemons and kumquats. This unexpected abundance transforms the desert into a verdant paradise. Why not wander down one of the walking trails that line the oasis and watch the local farmers at work?
While hiking, cycling and stargazing are classic adventure staples, this desert oasis also pushes boundaries. With a dedicated Adventure Hub offering heart-pounding activities like zip-lining and challenging ladder climbs, AlUla takes thrill-seeking to new heights. But the excitement doesn't stop there. Gravity carts, hot air ballooning, 4x4 safaris and even abseiling in the Sharaan Nature Reserve all offer unparalleled opportunities to explore this stunning landscape from every angle.
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