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A Journey of Discovery
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Tantalisingly undiscovered. Rich with history. Naturally spectacular. Welcome to Saudi. Evolving each day thanks to its young, vibrant population, increased modernisation and cultural transformation, this diverse kingdom is now ready to share its story with the world. Be the first to experience its authentic Arabian culture, visit heritage sites that date back centuries, explore cosmopolitan cities, unwind on the beautiful Red Sea coast, and marvel at Saudi’s landscapes – from deep red deserts to soaring mountains. Set to become a popular holiday hotspot in the years to come, visiting now ensures increased access to the kingdom’s treasures, and much fewer crowds. Whilst local behaviours and traditions must always be respected (as they should anywhere!), Saudi’s century-old customs are beginning to evolve to fit the contemporary world we live in today. To read more about what to expect when you visit with our Saudi Travel Guide.
AlUla, Saudi Arabia
Southern Dunes, Red Sea, Saudi Arabia
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